Is the new Subaru Sambar coming to the US?
Not as of November 2026. Subaru has announced no US Sambar, and since 2012 the Sambar truck has been a Daihatsu Hijet with a Subaru badge. A new kei truck doesn't meet US road-safety rules, so most states won't plate one until it turns 25. Videos about a "$7K Subaru kei truck for America" are not based on any Subaru announcement.
In Japan, a new Sambar truck starts at ¥1,254,000 including Japanese tax, about $7,940 at the Nov. 9, 2026 exchange rate. For road use in the US, the trucks to buy are the 25-year-old ones above.
Sources: Subaru Japan price list ↗ (in Japanese), exchange rate from frankfurter.dev, 25-year rule: 49 CFR 591.5(i).